Press Room
Back to MainFunctionality, Style, Convenience — What Consumers Want in Kitchens and Baths
INDIANAPOLIS
No two consumers are the same. But when it comes to kitchens
and baths, Delta Faucet Company research shows what most of them
want—functionality, style and convenience.
70% of consumers prefer a pull-out or pull-down kitchen faucet when investing more than $100 in their purchase.
Our tech-savvy society has grown accustomed to products that offer flexibility, greater efficiency and improve our lifestyles.
“Given this trend, it’s no surprise that pull-out and pull-down kitchen faucets are one of the fastest growing faucet categories,” says Brian Jones, senior product development manager, kitchen solutions, Delta Faucet Company. “Easy-to-use pull-outs and pull-downs offer enhanced functionality in the kitchen.”
The new Allora™ pull-down faucet by Delta® takes convenience in the kitchen one step further. This innovative kitchen faucet has a new magnetic closure that intuitively docks the spray head to the spout to keep it from dangling for a consistently clean look. Similar in functionality to magnetic closures found on totes and personal electronics cases, the Allora spray head engages with the spout in a “snap” – with very little effort by the user.
70% of consumers prefer traditional or casual styling.
With numerous design options and the endless ability to customize, consumers express their personalities and sense of style through their home décor—from ornate and decorative spaces to ones which are minimalist with clean lines. Most of today’s consumers are seeking a traditional or casual look—perhaps to simplify life, reconnect with nature, or get back to one’s roots.
“The traditional style is an American mainstay, subtly evolving each year as it’s reinterpreted by new generations,” says Judd Lord, director, industrial design, Delta Faucet Company. “Today’s traditional movement is all about refined, sophisticated spaces in rich, luxurious hues like deep mochas, oil-rubbed bronzes, brushed nickels and weathered brasses and golds.”
“Creating a relaxing, Zen-like atmosphere is one of the biggest movements in the casual style today,” adds Lord. “Natural materials that feel good to the touch along with organically inspired objects help create the desired look in the space.”
70% of consumers prefer a dual-function shower system.
Dual-function showers—which allow separate volume and temperature adjustments—provide more control over the shower experience.
“For day-to-day convenience, users can leave the temperature control in their preferred position to enjoy shower after shower at the same temperature,” explains Paul Patton, senior product development manager, Delta Faucet Company. “They can also adjust the volume control for a soft, soothing shower or a more intense spray.”
The MultiChoice® Universal shower valve by Delta allows consumers to upgrade from a single-function shower (temperature control only) to a dual-function shower at any time. This one shower valve actually offers three function options: single-function pressure balance, dual-function pressure balance, and dual-function thermostatic. Both pressure balance and thermostatic showers help maintain a consistent shower temperature regardless of water use elsewhere in the home.
Delta Faucet Company is the first and only manufacturer to offer the ability to install both pressure balance and thermostatic cartridges in one valve.

About Delta Faucet Company
- Delta Faucet Company is a division of Masco Corporation and
is the largest U.S. manufacturer of residential and commercial faucets. The
company manufactures the Delta®, Brizo™ and Peerless® faucet brands and holds
the number one market share position in the United States. The market-leading
Delta line, with a strong half-century heritage, delivers exceptionally
well-made, stylish faucets and related accessories that are precisely crafted to
be beautiful both inside and outside. Brizo provides high-end customers with
distinctively designed, innovative faucets and accessories that complement
today's luxury kitchens and baths. Peerless offers value-driven, proven designs
that don't sacrifice style.
Dedicated to a total customer experience, Delta Faucet invests heavily in internal processes and systems to ensure exceptional customer satisfaction. A worldwide leader in faucets and related accessories, Delta Faucet sells products in more than 53 countries. For more information on Delta Faucet Company, visit Delta’s Web site at www.deltafaucet.com or call toll-free at 800-345-DELTA (3358).
Contacts
- Christiana Brenner
- Email: christiana.brenner@mslworldwide.com
- Phone: 312/861.5243
