As a designer for Delta Faucet Company, Alejandra Lazarini creates designs that connect with customers on an emotional level. Whether in nature or at the movies, she understands the power of an expertly placed curve—or color—to create drama and convey strong feelings.
She recently shared some of what inspires her. Here’s what we learned:
She’s in touch with nature.
The beauty of nature has been present in Alejandra’s life for as long as she can remember, and she relishes the peacefulness plants can bring to a space.
“I grew up surrounded by flowers,” she recalls. “My grandmother had a green thumb and loved to have different types of plants. She would always trade plants with her friends and we would end up with a kitchen windowsill full of small plants in little jars.”
When visiting a new city, one of her favorite excursions is to head out into nature or visit the local botanical garden to see unfamiliar plants. This natural ethos has had a direct influence on Alejandra’s faucet designs, including a soon-to-launch collection.
“For this particular collection, I was inspired by nature’s simple elegance,” she said. “I was really focused on the juxtaposition of soft curves against angles and sharper edges often found in nature.”
“Plants are Mother Nature designing for us. I draw a lot of inspiration in the simplicity in which some plants can make a huge statement,” she adds.
She cries at Pixar flicks. (Don’t we all?)
Alejandra has a soft spot for animation, especially when done as deftly and with as much emotion as Pixar is known to do with its award-winning shorts. Have you seen Domee Shi’s short film “Bao” about the dumpling? If you have, you’ll understand why it was one of Alejandra’s favorites (and why it had her in tears).
“It was so simple and so small, but it’s something that everyone remembers and it evoked something in everybody. I just find it fascinating that you can cry because there are a couple shadows moving across the screen,” she said. “That ability to transfer a feeling through a piece of work is what I want to accomplish. I want to create designs that people can connect with.”
The ability to bring an emotion to the public is a bit more subtle in the faucet world, she says, but just as important.
“When you go into a bath, you want to relax and recharge your batteries. To treat yourself. What we do in the design team is work to bring a feeling of serenity into that space to make it a sanctuary,” Alejandra said. “This thought process is something we like to use in all aspects of our brand. Whether you are remodeling your whole bathroom or just one fixture, we want that feeling to translate across the board.”
She understands the benefit of venturing outside her comfort zone.
Her advice to up-and-coming designers? Be flexible.
It’s a lesson Alejandra learned when, after years of collegiate study centered around contemporary design, she entered the corporate world only to discover that traditional design remains highly popular.
“When I first started working at Delta,®
I remember having to relearn what traditional styling is and what particular details make something ‘traditional,’” she said. “I think that was one of the first times I realized that, as a designer, you can’t really be married to any one particular style. You have to wear a lot of different hats to be able to accommodate different people’s tastes.”
“It's easy to get stuck in a certain style category or interest and it isn't until you step out of your comfort zone that you find something new to inspire you,” she adds. “Even if a certain style seems like it would never be in your wheelhouse, give it the benefit of the doubt and dive into those ideas. You might find that you were correct, and those designs would never fit into your personal style—or you might be surprised. Either way it's a win-win.”
Thanks for sharing, Alejandra. We’re looking forward to seeing how your designs add drama to our kitchens and bathrooms for years to come.
Get to know some of our other designers including Judd Lord
, Seth Fritz
, Jordan Bahler
and Maris Park