One of the most popular projects your client is likely to request is a bathroom remodel. One factor sustaining this trend is that bathroom projects often return major value—Remodeling magazine’s 2018 Cost vs. Value Report shows that homeowners recouped 70.1% of the cost of a midrange bathroom remodel.
Also, like kitchens, bathrooms get a lot of use. With so many new products on the market aimed at creating spa-like experiences, is it any wonder so many homeowners dream of creating their own bathroom oasis?
However, it’s important to keep the project within reason. After all, the homeowner isn’t likely to recoup much of the expense of a $30,000 washroom makeover if houses in the neighborhood are selling for $200,000. The good news is there are a number of relatively easy updates that won’t cost a fortune. With your expertise in uncovering these deals, your clients will be relaxing in bathroom bliss in no time.
Be Bold with Color
Whether adding a coat of paint, some wall paper or a new rug, your clients will be wowed by how much a refreshed color palette can add to a bathroom. Dramatic, contrasting looks are particularly on-trend right now. When tiling a shower or backsplash, consider black grout with white subway tiles (or maybe even black tiles with white grout for an even bolder statement).
Faucets—being one of the most attention-grabbing features of a bathroom—present a great opportunity to add a burst of personality to the space. What was once a fashion faux pas is now chic. Want to add a bit of flash with a brushed gold faucet? Go right ahead!


Don’t Shy Away from Mixing Metals
Gone are the days when you had to commit to one metal alone for every fixture, drawer pull, doorknob and towel bar in the bathroom. Now, trendy homeowners are learning that mixing metals can make a space feel livelier and more curated, less like a production home.
Some colors and finishes go better with others, so encourage your clients to experiment until they find a look that fits. Some manufacturers are even incorporating this ethos into individual products. Our Zura® collection, for example, includes faucets that pair sophisticated Matte Black with a bright flash of Chrome, making it an easy way to embrace the trend without swapping out every fixture in the room.

BathroomUpgrade-ZuraBathMatteBlack.jpg (Zura)
Zura® split-finish faucet in Chrome/Matte Black.

Utility is King
At the end of the day, homeowners are going to care most about upgrades that impact how they use their bathroom. Adding counter space or additional storage will aid in their ongoing quest to declutter, while making the bathroom instantly more inviting. New mirrors and light fixtures can dramatically brighten the space, as well.
One easy update that can bring a lot of utility to the bathroom is swapping out an old shower head with a model that includes a hand shower—a perfect tool for washing children or pets, and keeping the shower or tub clean.

In2ition® 4-Setting Two-in-One Shower Head in Venetian Bronze®

Bring the Spa Home
A growing number of Americans dream of turning their master bathrooms into in-home spas, complete with heated floors, towel warmers, steam showers and even fireplace features. Recent product innovations have made it easier than ever to bring some of these high-end experiences into the home, even on more modest budgets.
For example, some innovative shower heads provide the experience of a drenching raincan shower designed to fit a standard shower arm, so installation is a breeze and doesn’t require any additional plumbing.
Is your client looking for an even more dramatic transformation? They’ll be thrilled when you tell them there are now fully customizable shower systems that can bring the lush, overhead shower experience of a European spa to their home without the need to plumb through the ceiling.

Emerge™ 26” Angular Modern Shower Column, H2Okinetic® 3-Setting Hand Shower, Pivotal™ Valve Only Shower Trim, Single-Setting Raincan Shower Head, and Pull-Up Diverter Tub Spout in Brilliance® Stainless.