We recently posted about website optimization. Didn’t catch it? Check the piece out here. If you agree (and we think you will) that existing and potential customers to view your remodeling website is vital to your marketing strategy, then read on for a digestible digital download that will set your small business down a web-wise path.
 
As you get started, first understand how search engines work. Essentially they use algorithms or mathematical processes to determine the order in which they display results. It sounds complicated, and it is. But the web can be easy enough to navigate—even for novices.
 
Priority no. 1: Create great content. And not just any content, but good content on design that is unique and useful to your website visitors. Showcase your best work. Regularly upload brief project profiles that highlight your business’ strengths. Consider starting a blog where you can post not only details of your own great work but weigh in on things that matter to your site visitors such as cost versus value reports or home renovation tips.
 
Priority no. 2: Make your website easy to navigate. Anticipate what your visitors will want including “About Us,” “Our Services” and “Contact Us” sections that are easy to find. Ideally they will be one click away at all times. Likewise, know what you want your visitors to do while online and direct them accordingly. Do you want them to learn about your work and contact you? Sign up for digital newsletters, like your Facebook page or comment on Yelp? Important pages should be easy to access and have a clear call to action.
 
Priority no. 3: Focus on code, including HTML tags. HTML, the language of websites, is made up of hidden tags or keywords that communicate with search engines. These tags help search engines understand what your website is about, giving you more relevant traffic. Also, make sure your content uses words specific to your business and niche so that when searchers type in queries like “Tulsa bathroom remodel” or “Indianapolis general contractor,” search engines will be more likely to direct them to helpful pages within your website, which will hopefully lead to more business for you.
 
You can do any of this yourself, but many small businesses opt to hire a website designer or use search engine friendly content management software to make website content and code easier to manage. See, it’s not so hard. It’s time to give it a try.