You know you run a good remodeling business, but… Who else knows? Hmmm. Looks like you need a marketing plan. Recently we touched on the need to know your business goals, audience and marketing budget (hyperlink to post on marketing plan). Assuming you’ve got that in order, here are a few tips on tactics that will get your marketing plan up and running. We like to call them the practical tacticals.
SEO baby. Search engine optimization, or SEO, is optimizing your website so that it ranks high in search engines’ organic or unpaid search results. Check out Search Engine Land for a useful tutorial, but surmise it to mean your website needs to be well designed, use the right words and connect with the right sites.
Get social. That’s easy, you say. You love to talk. However, we’re talking about building a good reputation online by being social in the virtual world. You don’t have to go all in on all platforms, but keep tabs on review sites like Yelp, Angie’s List and Houzz, and respond to reviewers as appropriate. Maintaining a visible and useful presence on Facebook and/or Twitter is also a good way to keep your name circulating among current and potential customers.
Traditional tactics. While Yellow Pages may be less important than it used to be, traditional marketing is still smart. Consider your market, audience and budget. Would billboards, magazine ads, yard signs, or even local TV or radio spots make the most sense? Tried and true means of advertising can still drive very real leads. This, however, can be more expensive than the online tactics so plan wisely.
Keep contacts. You already know that past customers can be your best next customers. Keep top of their minds by initiating email or snail mail campaigns. These campaigns can be anything from seasonal tips on tending to homes to coupons for your handy work. A few times a year should suffice.
Referral. Referral. Referral. Never close a job without asking your client to post something nice about your work on their preferred review site. Good clients with good things to say about your work are your best and most cost effective marketing tools hands down.
If you’ve got it, flaunt it. And, baby, you’ve got it. Time to market that beautiful remodeling business of yours.