The Millennial generation is the biggest in U.S. history, encompassing individuals born between 1980 and 2000. They have grown up in a time of rapid change, giving them a set of priorities and expectations that are sharply different from prior generations. As they move into their prime spending years, Millennials have begun reshaping the economy.
Millennials have disturbed the power of brand loyalty, adopted a “sharing economy,” and taken wellness to a whole new level. Staying relevant and successful in the Millennials’ world requires knowledge of their priorities and ultimately a willingness to adapt. For example, we know that 30% of Millennials want their kitchens to look and work better. We’ve got that need covered with our Pivotal™ Pull-Down or Pull-Out Faucets
and Touch2O® Technology
. And to appeal to a Millennial’s strong tie to ethics, offer a WaterSense® labeled product
that delivers an exceptional water experience and uses 20% less water.
To learn more about this diverse group, their impact on the economy, and how you can design for their needs, check out this infographic.