Fun fact: 70% of the Earth’s surface is covered with water, yet only 1% is suitable for human consumption.
Funnish fact: The U.S. population doubled from 1950 to 2000, yet our demand for water tripled.
Not-so-fun fact: Groundwater, water suitable for human use, is depleting at an accelerating rate.
Fortunate fact: We are poised to make things better.
In fact, it is easy to make things better. Programs like LEED®, ENERGY STAR®, WaterSense® and many others have encouraged the industry to learn more and do more about green building.
Let’s start with what we know. According to the EPA, a family of four can use 400 gallons of water every day, about 70% of which is used indoors. Choose eco-friendly plumbing products to set your clients on a course of conservation. Here’s how:
Let’s talk toilets.
The government mandates a maximum of 1.6 gallons per flush (gpf). High-efficiency toilets, however, can lower that level to 1.28 gpf. There are even composting toilets that require no water. No kidding.
Less water down the drain. 
WaterSense® labeled shower heads and faucets are waterwise options, conserving water without sacrificing experience. These water-saving shower heads range from 1.5 gallons per minute (gpm) to 2.0 gpm. Water-efficient faucets are also on the market. Just look for the WaterSense label or flow rates for kitchen or bath faucets at 1.8 gpm or lower.
Feel-good conservation.
Read this: Clients do not have to suffer to conserve water. It’s just not necessary thanks to new technologies. For instance, Delta® H2Okinetic® showers use a unique wave pattern to create the feeling of more water without using more water. Likewise, kitchen faucets can toggle from a water-efficient flow to a higher flow setting when more water volume is required. The options are enviable and endless, so your clients can splurge as they conserve.
Dive deeper into water conservation and green building with Delta Faucet Company’s continuing education course Water Delivery Systems for Green Building.