Listen up: Last year an overwhelming four out of five homeowners renovated their homes with professional help. Or, so says a recent Houzz and Home study. That’s good news for those of us in the remodeling business. Want more good news? LIRA, the Leading Indicator of Remodeling Activity, indicates that 2016 is going to be better still. They project that annual spending growth for home improvements will accelerate to 4% by the first quarter of 2016. Now that’s no chicken scratch. Here are a few tips on how you can tap into that potential.
Pick a little. Talk a little. Actually, talk a lot. Poor communication can get in the way of your good work. Don’t let it. At the onset of any remodeling project, establish how your client likes to communicate, when he or she wants to hear from you and how often. Then follow through. Sound easy? It is. Just stick to it.
Shake Your Tail Feather. It’s the little things in life that make all the difference. If your client calls, call him or her back right away. If the homeowner wants to talk, then listen to what he or she has to say. If a repair is required, get to it. And always, always follow up. Good customer service can go a long way. A good reputation can go even further.
Cheep. Cheep. Cheep. Good reviews and recommendations are a must if you want to gain the trust (and business!) of homeowners seeking the advice and services of a design professional. Savvy remodelers let clients know their voices are valuable. Ask them to post a review of your work on their favorite referral site, be it Angie’s List, Yelp, Facebook, a neighborhood app or other social platform. A little nudge can’t hurt.
As simple as these rules may be, they are even more effective. Go on. Give them a try and rule the remodeling roost.