Oh Millennials. Where art thou? If you believe the news, then a full half are in a rental and a quarter are likely back at home with mom and dad. But don’t be fooled. Millennials are a diverse and well-educated crowd, and it would serve you well to take a close look at their interests and buying habits. After all, these individuals account for 25% of the U.S. population and their purchasing power continues to increase. In fact, by 2025 the under-30 Millennial set will create over 20 million new households. While the majority of these living quarters will notably be rentals, you may find Millennials are poised to change more than a few housing norms.
Green and energy lean.
Sustainable options are important to many Americans, but Millennials are the most willing to pay more for environmentally responsible products. Fortunately complying with this demand has never been so simple. Just read the labels. Start by sourcing WaterSense®
labeled faucets and showerheads, ENERGY STAR®
-certified appliances, cabinets certified by the Forest Stewardship Council and no-VOC paints.
A fair share of Millennials live with one, two, three or more roommates. Why? Many say it’s so they can live large. It comes as no surprise then that Millennials prefer prestige products that they’ve grown up with and that reflect their individual style. Materials like granite countertops, hardwood floors or freestanding tubs are top of the Millennial mind. This group also likes clean lines, so compact products that offer multiple functions are highly desirable. No wonder products like Mateo® pull-down faucets with Touch2O® Technology
are trending in a big way.
Being tech savvy is second nature to Millennials who were born into the age of technology. It’s easy to give them what they want,too. Think programmable showers, smart thermostats, touch-activated faucets
. No longer are these amenities just bells and whistles. They are the norm for this tech-hungry crowd.
Stay tuned to the Millennial demographic as they are likely to change the way design gets done