Obviously, it’s no secret that color has been known to affect mood, feelings and emotions. But it turns out that shades of blue—often considered calming, relaxing and serene—can have economic benefits, too.
 
According to Zillow’s 2017 Paint Color Analysis, the wrong color of paint can cost your customers. The study, which looked at more than 32,000 photos from sold homes around the country, examined paint color and its impact on a home’s average sale price, compared to similar homes with white walls. Your customers might blush at the results.
 
Clients thinking of painting that dining room red should expect to receive $2,031 less on average. And those straw yellow kitchens? $820 less. Or, if clients want to white-out prospective buyers with white bathrooms, think $4,035 less than other homes. Ouch.
 
But there’s hope. Walls painted in blue or light gray were found to help sell a home for an average of $5,440 more than expected. The same was found true for bathrooms, which named blue or periwinkle colors with the highest sales, even compared to pale gray and oatmeal. 
 
And it’s not just the inside that counts. The study also found that exterior color can impact costs, too. “Greige,” a mix of gray and beige, sold for $3,496 more compared to homes painted in medium brown or tan stucco. The right pop of color on doors—we’re talking shades of dark navy blue to slate gray—can be a welcoming addition, selling for $1,514 more on average.
 
So, if your clients are looking for some Zen—and a pretty penny—they may want to follow through with that azure, cerulean, or sapphire paint chip they’ve been eyeing. Their mind and their wallet will thank them.