So you’re throwing an event and need a little assistance? Marilyn Seright, Sr. Mgr of Event Marketing at Delta Faucet, has you covered. Check out her second set of tips to keep in mind for any event planning effort. And, if you missed part one of the article, you can check it out here.
One of the most critical aspects to future event success is feedback from attendees, preferably written down before the event ends, so the event and all of its details are still top of mind…and you get more responses.
Before your team scatters, review the attendees’ feedback. Pay particular attention to the written comments. If an issue requires action, make sure the appropriate member of the executive or sales teams quickly and meaningfully addresses it with the attendee.
“Incremental business can be hard to track,” adds Seright. “We put a sales tracking system in place to help determine the success of the event.”
However, increased sales aren’t the only way to determine if an event was a success. Remember that feedback? “Our evaluations also help us measure the success of an event. Positive feedback and comments make great benchmarking tools as well.”
A company’s image can be drastically impacted—good or bad—after an event. As Seright states, “My job is to make our company look good in front of the customer. If it’s in my power, I make it happen regardless of what it takes.”
Brand everything… tastefully. This can include touches of brand color (flowers?), subtle logo placement (napkins?) and appropriate use of imagery.
“Using social media during events is a fun way to engage with attendees, but also opens the event to a broader audience. We encourage attendees to post pictures and use event-specific hashtags,” says Seright.
“In addition, we always have photographers on hand to capture priceless moments during events. We upload the photos to social media sites and provide printed photos to attendees as a take away from the event.”
Events large and small require attention to detail. Hopefully these tips can help make sure your event goes off without a (noticeable) hitch.