Tips for an Inspired Showroom
Does your showroom reflect your brand? Is it designed to help your clients visualize their selections? Does it make room for a variety of style preferences? If you answered yes to any of these, then our merchandising experts would say you’re on the right track. Recently, we asked these display crackerjacks for a few tips on how to create showrooms that will absolutely delight clients. Here’s what they had to say…
  1. One style doesn’t fit all. Displays that complement modern-, traditional- and transitional-designed products have the most luck helping the most clients.
  2. Avoid clutter. When it comes to displays, less is more. Using too many items in one space can feel chaotic and be overwhelming to your clients.
  3. Make products the heroes. Reserve prime selling space for the products. They are, after all, the stars of the show.
  4. Use lights to illuminate. A mixture of overhead and in-shelf lighting will add desirable ambience to a product showcase and make it easier for your clients to truly see finishes and design details.
  5. Create space for messaging. Clear brand and product messaging should be easy-to-view, and literature and finish chips should be within arm’s reach.
  6. Customize your display. Select products and finishes that are relevant to your market. Where possible, include vignettes that help clients better visualize how a finished product could look in their home.
Heed these tips from our merchandising maestros and you will be well on your way to designing displays that truly delight.